Interactive Catalyst: Mobile Gamification and FTUE experts
How
Unlock Your Startup's Potential with Interactive Catalyst
If you have a problem with user acquisition or early retention, we have a solution. At Interactive Catalyst, we specialize in gamification and marketing consultancy for tech startups. Our team of experts has the knowledge and experience to craft engaging strategies that drive results. We've helped companies transform their customer engagement through innovative gamification solutions.
Our Services for Tech Startups
We offer a range of services tailored to the needs of tech startups.
Gamification Strategy
We design engaging gamification systems that boost user engagement and drive desired behaviors.
Analytics & Optimization
We provide insights and continuous optimization to ensure your campaigns achieve maximum ROI.
Customer Engagement
We help you build lasting relationships with customers through interactive experiences and loyalty programs.
Marketing Campaigns
We create data-driven marketing campaigns that resonate with your target audience and deliver measurable results.
What makes us different?
1
Gamification Experts
We specialize in creating engaging game mechanics that drive real business results
2
Data-Driven Approach
We use analytics and testing to optimize every campaign for maximum impact
3
Proven Track Record
We've helped startups increase engagement by up to 300%
4
End-to-End Solutions
From strategy to execution, we handle every aspect of your gamification and marketing needs
Product Focus during first 4 weeks: Optimizing the Critical First 10 Minutes
Initial Engagement & First Impressions
We'll analyze and refine the app icon, loading screens, and initial splash animations to create an immediate positive impression and convey the game's core appeal. This sets the stage for a compelling user journey.
Streamlined Onboarding & Tutorials
The goal is to simplify the early user flow, ensuring players quickly grasp core mechanics without feeling overwhelmed. This involves optimizing tutorial sequences, UI prompts, and initial contextual guidance.
First Interactive Gameplay Experience
We will focus on the very first interactive moments, making sure the initial gameplay loop is rewarding, understandable, and immediately hooks the player. This includes early challenges, rewards, and feedback systems.
The first month of our partnership is dedicated to meticulously enhancing every aspect of the initial 10 minutes of gameplay, transforming it into a predictable user acquisition signal and a highly engaging first-time user experience.
Scope of Work
1
Diagnose FTUE Friction
Conduct comprehensive analysis of your first-time user experience to identify specific moments where users disengage, feel confused, or fail to grasp core features. We'll map the entire onboarding journey and pinpoint high-impact improvement opportunities.
2
Instrument Key Events
Implement precise tracking for critical early in-app actions and milestones. This includes tutorial progression, feature discovery, first meaningful choices, and early monetization touchpoints. Clean instrumentation is the foundation for all optimization decisions.
3
Run UA Test Cohorts
Execute controlled user acquisition experiments with clearly defined cohorts. Each test will isolate specific variables—creative messaging, targeting parameters, or onboarding variants—to generate unambiguous performance data.
4
Build Funnel Visibility
Create a transparent, real-time view of how users move through early app progress stages. This dashboard approach makes it instantly clear where users succeed, struggle, or drop off, enabling data-driven prioritization of improvements.
5
Iterate Core FTUE
Based on cohort performance and funnel analysis, we'll recommend and implement targeted improvements to your onboarding flow. Each iteration will be measured against control groups to validate impact before broader rollout.
Our Approach
Working Rhythm
We'll establish a consistent cadence with alignment calls every Tuesday and Friday. This frequent touchpoint structure ensures rapid iteration cycles and eliminates communication lag that typically slows optimization work.
Each week operates as a complete sprint with clear goals, execution, and measurement phases. This agile methodology allows us to test hypotheses, gather data, and implement improvements within 5-7 day cycles rather than month-long delays.
Testing Philosophy
By concentrating efforts on one controlled UA channel, we eliminate variables that muddy test results. This focused approach delivers clean signal and makes it immediately clear which changes drive meaningful improvements in user behavior.
Our rapid test-measure-adjust methodology means you'll see concrete progress every week. We prioritize delivering complete clarity on the critical first 45 minutes of product usage—the window that determines whether users convert into paying repeat customers.
Contact Us
If you're a tech startup looking to boost engagement through gamification and innovative marketing, we'd love to hear from you.
You can contact us by email at info@interactivecatalyst.ai
AB Testing Calculator
Use our interactive calculator to determine the statistical significance of your A/B tests and make data-driven decisions.