GROWTH DIAGNOSIS
For mobile and recurring-use products with a measurable return behavior.
01 / FIRST VALUE
Can new customers reach one useful result before setup gets heavy?
02 / MOTIVATION
Does each session produce value and a clear reason to continue?
03 / RETURN
Do reminders point to fresh value at the natural return interval?
THE SYSTEM VIEW
A new prompt, reward, or onboarding step cannot fix a weak core loop. We trace first value, repeat behavior, and the next useful return.
01
Find the earliest failure
Separate activation, motivation, progression, reward fit, triggers, and measurement. Start where the chain first weakens.
02
Design for customer value
Choose mechanics that support the product promise. Avoid points, prompts, and streaks that only inflate shallow activity.
03
Measure one behavior
Define the event, customer group, natural interval, and decision rule before your team ships the change.
WHAT THE WORK COVERS
The work starts with evidence. We inspect the product journey, customer behavior, and current measurement before we recommend a mechanic.
01 / DIAGNOSE
Map first value, repeat behavior, friction, motivation, progression, return triggers, and event coverage.
02 / DESIGN
Shape the smallest engagement system that fits the customer goal and the product promise.
03 / TEST
Define one measured change, its decision rule, and the signals that show benefit or harm.
RETENTION SIGNAL REVIEW
For product and growth leaders at mobile or recurring-use app companies.
Do not send personal user data, credentials, or private customer records.
INPUTS
One clear retention question, the main user journey and value action, aggregated funnel or cohort data, event definitions, and known tracking gaps.
STEPS
Define the decision and success signal. Check each metric and definition. Compare cohorts, funnel steps, or variants. Model one relevant scenario. Separate findings from assumptions. Choose one next test or measurement step.
DELIVERABLE
One written review with a decision statement, a signal map, up to three ranked findings, clear data limits, and one recommended next test. A calculator-backed scenario is included when the inputs support it.
A FOCUSED ENGAGEMENT
The work stays close to your current product. Your team gets a shared diagnosis, a clear priority, and a test it can run.
Review
Inspect the live journey, current events, research, and team assumptions.
Prioritize
Find the earliest weak link and remove lower-value ideas from the queue.
Design
Create the smallest change that can improve customer value and repeat behavior.
Measure
Track the chosen behavior and the signals that show value, pressure, or harm.
This work fits mobile apps, subscription products, marketplaces, tools, and services with a meaningful repeat behavior. It also fits teams that have data but lack a shared explanation for churn.
Use the first conversation to define the repeat behavior, current evidence, and the next decision.