BUYER GUIDE
What problem should you define first?
Name the customer action you want to improve and why it matters. Bring a real journey, such as completing onboarding or returning to finish a task. Ask the consultant to explain where friction sits before proposing points, badges, or rewards.
How do you assess the method?
Ask how the consultant connects a mechanic to customer value. Request a walkthrough of one proposed loop: action, feedback, reward, and next useful step. Ask what evidence would lead them to change or remove it.
What evidence should you ask for?
Request relevant work samples and a clear account of the consultant’s role. For any claimed result, ask for the starting point, measurement period, and other changes made. Separate a measured outcome from an idea or an illustrative demo.
What deliverables should you agree on?
Agree on written outputs before work starts. Useful items to discuss include a journey map, mechanic rules, implementation notes, and a test plan. Confirm who builds, who reviews, and what your team receives at handover. These are scope questions, not a standard package.
How should you compare fit and cost?
Compare proposals against the same product problem and outputs. Ask about data access, team time, technical limits, fees, and what sits outside scope. Decide whether you need diagnosis, system design, or support through implementation before comparing a total price.
How will you judge the first change?
Choose one useful customer behavior and record its starting level. Agree on the test window and signs of pressure or harm. Ask how the team will judge results when traffic is low. A promised retention lift is not a substitute for a measurement plan.
Where does Interactive Catalyst fit?
Interactive Catalyst applies mobile gaming engagement principles to mobile and web products. Its gamification work connects rewards and progression to customer value. The team works with your existing team to test, launch, and measure the chosen system.