MONETIZATION DECISION TOOL
For product and growth leads comparing monetization scenarios. Describe your scenario and retention challenge in the contact form.
Our team applies mobile gaming and digital entertainment experience to engagement systems for mobile and web products.
Frequently asked questions
What is break-even CPI?
Break-even cost per install is the most you can pay for one install before its expected contribution value falls below acquisition cost.
How do I calculate break-even ROAS?
Divide one by your contribution margin. A 40 percent contribution margin gives a break-even ROAS of 2.5, before timing and attribution adjustments.
Are you looking to strengthen engagement through gamification and product design? We'd love to hear from you.