RETENTION AUDIT
What does the review cover?
A retention audit checks the journey from first useful value to a meaningful return. Interactive Catalyst reviews first value, motivation, progression, reward fit, return triggers, and measurement. The goal is to find the earliest weak link and choose one measured change.
What should your team prepare?
Bring one retention question, the main user journey, and the valuable action you want people to repeat. Share aggregated funnel or cohort data, event definitions, and known tracking gaps. Existing research and team assumptions help explain the context. Do not send credentials or private customer records.
What happens during the audit?
The review starts by defining the decision and its success signal. We inspect the product journey and check metric definitions. We compare relevant user groups or funnel steps, separate findings from assumptions, and identify the next test or measurement step.
What will you receive?
For the focused Retention Signal Review, the output is one written review. It contains a decision statement, a signal map, up to three ranked findings, data limits, and one recommended next test. A calculator-backed scenario is included when the inputs support it. Agree the scope before work starts.
How long does a retention audit take?
Timing depends on the agreed scope and whether usable evidence is ready. Confirm which journeys need review, whether event definitions are clear, and which data gaps need attention. Agree preparation, review, and handover dates during scoping. We do not publish a fixed turnaround for every audit.
How much time does your team need?
Your team needs to explain the product question, provide the agreed evidence, and clarify gaps in that evidence. Agree who owns each input before setting dates. Our published 60-minute team exercise is a self-review format, not a consulting delivery promise.
Does an audit include implementation?
A diagnosis identifies the priority and a test your team can run. Confirm any design, build, or ongoing support separately in the agreed scope. A completed review does not guarantee higher retention. The proposed change still needs measurement at the natural return interval.